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Positive Word-Of-Mouth Generally Has a More Widespread Influence Than Negative

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Positive word-of-mouth generally has a more widespread influence than negative word-of-mouth.


Definitions:

College Degree

A qualification awarded to students upon successful completion of a course of study in higher education, usually signifying an advanced level of knowledge in a particular field.

Entrepreneurs

Individuals who innovate, create, and manage businesses, taking on higher than normal financial risks in order to do so.

Internet-based Entrepreneurial Business

A business venture initiated and operated primarily on the internet, leveraging online technologies for commerce, communication, and management.

Minority-owned Business

A business that is majority-owned by individuals from certain minority racial or ethnic groups, often recognized for purposes of certification and government contracting.

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