Consumers Who Spread Information About All Types of Products and Services

question 12

Multiple Choice

Consumers who spread information about all types of products and services that are available in the marketplace are called _____.

• A) surrogate consumers
• B) opinion leaders
• C) market mavens
• D) universal shoppers
• E) conspicuous consumers

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Definitions:

Skin Sensations

The subjective feelings or perceptions resulting from the stimulation of sensory receptors in the skin, including touch, pressure, heat, cold, and pain.

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.

Warmth

A characteristic of interpersonal communication that indicates kindness, friendliness, and genuine interest in others.

Sensory Quality

Attributes of sensory stimuli, such as visual brightness or auditory pitch, that can be measured and experienced.