The Way in Which New Products Are Adopted and Spread

question 16

Multiple Choice

The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.

• A) diffusion
• B) differentiation
• C) activation
• D) innovation
• E) assimilation

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Definitions:

Year 2

A reference to the second year of operation, study, or observation, the specifics of which depend on the context.

Current Ratio

An indicator of how well a company can fulfill its short-term financial obligations within a year, calculated by the division of current assets by current liabilities.

Year 2

A reference to the second year of a company's operations, project timeframe, or any specific period's second year.

Operating Cycle

The duration of time it takes for a company to purchase inventory, sell the products, and collect cash from the sales.