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A ________ system is composed of compensable factors and a weighting scheme based on the importance of each compensable factor to the organization.
Direct Marketing
A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
Merchandising
The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.
Promotional Mix
The combination of marketing tools used by a business to effectively promote its products or services, including advertising, sales promotions, public relations, personal selling, and direct marketing.
Sales Promotion
Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.
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