In Low-Power-Distance Nations,marketing Messages That Make Use of Authority Appeals

question 3

True/False

In low-power-distance nations,marketing messages that make use of authority appeals are very effective in facilitating positive consumers' response.

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Definitions:

Customer Data

Information collected about customers, including demographics, purchasing history, preferences, and behaviors, used to tailor marketing strategies.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or attitudes, leading to a motivation to reduce the inconsistency.

Purchase

The act of buying goods or services, involving an exchange of money or value to acquire ownership or use rights.

Radio Commercial

An advertising message broadcast over radio stations to reach a wide audience, promoting products, services, or brands.