When Companies Are Trying to Meet the Shareholders' and the General

question 88

Multiple Choice

When companies are trying to meet the shareholders' and the general public's demands to act more ethically and environmentally responsible, they are recognizing the importance of _____.

• A)a balanced scorecard approach
• B)performance management
• C)total quality management
• D)social responsibility
• E)cultural responsibility

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Definitions:

Consumption Subculture

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Shared Commitment

A mutual agreement or pledge among members of a group to pursue a common goal or adhere to a particular set of standards or principles.

Membership Reference Group

The group to which a consumer actually belongs.

Cognitive

Relating to mental activities such as thinking, understanding, learning, and remembering.