The Social Class into Which a Consumer Works His/her Way

question 42

Multiple Choice

The social class into which a consumer works his/her way into is referred to as his/her _____ status.

• A) achieved
• B) ideal
• C) ascribed
• D) desired
• E) aspired

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Definitions:

Attitude Formation

The psychological process through which individuals develop favorable or unfavorable evaluations, feelings, and tendencies towards particular ideas, objects, or people.

Learning

Those behaviors that result from repeated experience and reasoning.

Self-concept

An individual's perception of oneself, including beliefs, feelings, and thoughts about personal identity and capabilities.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.