Which of the Following Types of Analysis Develops a Profile

question 32

Multiple Choice

Which of the following types of analysis develops a profile of a consumer group based on relatively tangible human characteristics such as age,ethnicity,sex,occupation,income,region,religion,and gender?

• A) Demographic analysis
• B) Ethnographic analysis
• C) Orthographic analysis
• D) Geographic analysis
• E) Psychographic analysis

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Definitions:

Frequency Polygon

Variation of a histogram where rather than a series of vertical bars, a line is drawn to connect the midpoint for each of the different measured variables in the distribution.

Central Tendency

A statistical measure that indicates the center or the middle of the distribution.

Extreme Outliers

Data points that are significantly distant from the majority of other points in a dataset, often indicating a deviation from expected norms.

Median

A measure of central tendency that is defined as the middle score or the score that divides a distribution exactly in half.