John Will Never Purchase Sunshine Cereals Because of a Previous

question 25

Multiple Choice

John will never purchase Sunshine Cereals because of a previous bad experience he has had with the brand.For John,Sunshine Cereals corresponds to a(n) _____ set of alternatives within his awareness set.

• A) inert
• B) indifferent
• C) passive
• D) dormant
• E) inept

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Definitions:

Public Relations

The practice of managing the spread of information between an organization and the public.

Edward Bernays

was an American pioneer in the field of public relations and propaganda, widely considered the father of public relations for his groundbreaking work in the early 20th century.

Smoking

The act of inhaling and exhaling the smoke of tobacco or a drug.

Product Placement

is a marketing strategy where branded goods or services are prominently displayed or incorporated into media content, such as films or TV shows, for promotional purposes.