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Regret is less likely to be experienced when consumers exert much energy and utilize unfamiliar techniques during the search process.
Collectivist Cultures
are societies that prioritize the group over the individual, emphasizing interdependence, cooperation, and social harmony.
Self-Esteem
An individual's overall subjective evaluation of their own worth.
Collectivist Cultures
Societies in which individuals prioritize the needs and goals of the group over personal desires or ambitions.
Sense of Belonging
A feeling of being accepted and included within a group, community, or space, fostering a sense of identity and support.
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