The Idea That a Marketing Strategy May Be Global but the Implementation

question 100

Multiple Choice

The idea that a marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is referred to as _____.

• A) enculturation
• B) glocalization
• C) acculturation
• D) adaptation
• E) acclimatization

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Definitions:

Trade Protection

Involves government policies and measures aimed at shielding domestic industries from foreign competition, using tools such as tariffs, quotas, and subsidies.

Fiscal Deficits

Happens when the expenses of a government surpass its income, not counting funds acquired through borrowing.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision to pursue a certain action.

Trade Agreements Act

Legislation aimed at fostering fair and open international trade by implementing tariff concessions and other trade-related provisions.