Which of the Following Terms Is Used to Refer to the Product

question 35

Multiple Choice

Which of the following terms is used to refer to the product attributes that consumers consider when reviewing possible solutions to a problem?

• A) Evaluative criteria
• B) Hedonic criteria
• C) Informative criteria
• D) Predictive criteria
• E) Constructive criteria

---

Definitions:

Wage Differentials

The variation in wage rates paid to different groups of workers, often based on skill, location, industry, or job function.

Human Capital

The stock of knowledge, habits, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.

Personal Prejudice

An unfounded or irrational bias towards individuals or groups based on characteristics such as race, gender, religion, or sexual orientation.

Demand for Plumbers

The need or desire for plumbing services in a market, which can vary based on factors like housing development and maintenance requirements.