Positive WOM Occurs When Consumers Spread Information from One to Another

question 27

True/False

Positive WOM occurs when consumers spread information from one to another about positive consumption experiences with companies.

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Definitions:

Intergroup Conflict

A situation in which groups or teams within an organization disagree or compete for resources, recognition, or power.

Group Cohesion

The bond or sense of solidarity among members of a group, which enhances loyalty and commitment.

Dysfunctional Conflict

Conflict that leads to a decline in communication or performance of a group or organization; often destructive in nature.

Interpersonal Hostilities

Conflicts or antagonistic interactions that occur between individuals.