When a New Product Is Very Different from Products That

question 51

True/False

When a new product is very different from products that are currently available,consumers avoid relying on existing category knowledge to guide their expectations and attitudes toward the new product.

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Definitions:

Framework For Ethics

A set of principles designed to guide the decision-making process by establishing standards of right and wrong.

Ethical Issue

A dilemma or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Zero Tolerance Policy

A policy that enforces strict consequences for specific offenses, without exceptions.

Technology

The application of scientific knowledge for practical purposes, especially in industry.