Perceptual Attributes Are Sometimes Referred to as Search Qualities Because

question 52

True/False

Perceptual attributes are sometimes referred to as search qualities because they can easily be evaluated prior to actual purchase.

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Definitions:

Basilar Membrane

A structure in the cochlea of the ear that vibrates in response to sound and aids in the process of hearing.

Wave Frequency

The number of waves that pass a fixed point in unit time, typically measured in hertz (Hz).

Auditory Tube

Also called the eustachian tube; connects the middle ear to the nasopharynx for the equalization of pressure.

Optic Chiasma

A structure in the brain where the optic nerves (II) partially cross, involved in the visual system.