Which of the Following Statements Is True of Noncompensatory Models

question 43

Multiple Choice

Which of the following statements is true of noncompensatory models?

• A) Following the lexicographic rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
• B) With the conjunctive rule, the cutoff point is usually high. The product that meets or exceeds this cutoff on any feature is selected.
• C) These models allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance on another attribute.
• D) Following the subordinate rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
• E) They are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

---

Definitions:

White Virginia Families

Refers to elite family networks within colonial Virginia, notable for their influence in social, economic, and political spheres during the 17th and 18th centuries.

Owned

colloquially refers to having something under one's possession or control, but in internet slang, it also means to decisively defeat or humiliate someone.

1770

A year marked by historical events such as the Boston Massacre, which played a significant role in escalating tensions leading to the American Revolutionary War.

European Products

Goods and commodities that are produced in Europe, known for their quality and innovation, and are often exported to various parts of the world.