John Is Evaluating Four Brands of 3D Televisions and Has

question 42

Multiple Choice

John is evaluating four brands of 3D televisions and has decided that picture quality is the most important attribute.As all of the alternatives exceeded his minimum cutoff for picture quality,he then compared them on price.An option which John perceived as too expensive was eliminated from further consideration as it exceeded the price cutoff he had set.He then compared the remaining three alternatives in terms of the number of HDMI inputs and eliminated one which did not possess the minimum number of inputs.He continued in this manner until he was left with only one of the alternatives which he finally decided to purchase.Which of the following rules did John employ to decide on his purchase?

• A) Conjunctive rule
• B) Disjunctive rule
• C) Compensatory rule
• D) Lexicographic rule
• E) EBA rule

---

Definitions:

Publics

Groups of people that an organization identifies as its audience or stakeholders in various contexts.

Issues

Topics or problems under consideration or dispute, which may impact an organization or individual’s reputation and require management or resolution.

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

PR Practitioners

Professionals who manage the public image and communication strategies of individuals, organizations, or companies to build and maintain a positive public perception.