The Practice of Offering Essentially Identical Products with Different Model

question 114

Multiple Choice

The practice of offering essentially identical products with different model numbers or names is known as _____.

• A) branded valuation
• B) branded variants
• C) brand equity
• D) brand extension
• E) brand diversification

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Definitions:

Promotional Programs

Marketing strategies designed to increase awareness, interest, and sales of a product or service through various incentives and campaigns.

Ultimate Consumer

The end-user or final buyer of a product or service, typically individuals purchasing for personal or household use.

Industrial Distributor

A company that purchases goods directly from manufacturers and sells them to various industrial, commercial, and institutional customers.

Prescription Drug

Medications that are legally available only with a valid prescription from a licensed healthcare provider.