Which of the Following Consumer Satisfaction Measures Compares the Difference

question 71

Multiple Choice

Which of the following consumer satisfaction measures compares the difference between expectations and performance perceptions?

• A) Direct, global measure
• B) Attribute-specific measure
• C) Categorical measure
• D) Disconfirmation measure
• E) Universal measure

---

Definitions:

Neuron

A nerve cell.

Axon

The main protruding branch of a neuron; it carries messages to other cells in the form of electrical impulses.

Neurons

are the basic working units of the brain, specialized cells designed to transmit information to other nerve cells, muscle, or gland cells.

Breastfeed

The act of feeding a baby with milk directly from the mother's breast.