Explain How Relationship Quality Impacts Value for Both Customers and the Firm

question 9

Essay

Explain how relationship quality impacts value for both customers and the firm.

---

Definitions:

Mark-up

A rephrased definition: The amount by which the selling price of an item exceeds its cost price, expressed as a percentage of the cost.

Markdown

A reduction from the original or retail price of a good or service to increase its attractiveness to buyers.

Operating Expenses

Expenses related to the routine functioning of a company, not including the expenses of products sold.

Operating Profit

Profit earned from a firm's core business operations, excluding deductions of interest and tax.