The Process Through Which Cultural Meaning Is Transferred to a Product

question 85

True/False

The process through which cultural meaning is transferred to a product and onto the consumer is called meaning transference.

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Definitions:

Mixed Branding

A strategy where a company markets products under its own brand name(s) and that of others, often to target different segments or for co-branding purposes.

Wholesaler

A person or company that sells goods in large quantities at lower prices, typically to retailers for resale to the public.

Retailer

An entity or individual that provides products directly to buyers, instead of selling them through a wholesaler or supplier who typically distribute their goods to other businesses.

Private Branding

A strategy where a retailer sells products under its own brand name, rather than the name of the manufacturer.