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Expectations Are Pre-Consumption Beliefs Concerning What Will Occur During an Exchange

question 54

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Expectations are pre-consumption beliefs concerning what will occur during an exchange and/or consumption of a product.


Definitions:

Catharsis Hypothesis

The idea that expressing or venting emotions can lead to a reduction in emotional stress or improvement in psychological well-being.

Cannon-Bard Theory

A theory of emotion proposing that emotions and physiological reactions, such as sweating and trembling, occur simultaneously following a stimulating event.

Imitating

The act of copying or replicating the actions, behaviors, or appearances of someone or something else.

Facial Expression

The movement of the facial muscles to convey emotions, thoughts, or feelings.

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