When Negative WOM Spreads on a Relatively Large Scale,it Can

question 46

Multiple Choice

When negative WOM spreads on a relatively large scale,it can result in _____.

• A) negative public publicity
• B) product recalls
• C) negative attribution
• D) negative disconfirmation
• E) confirmation

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Definitions:

Abstract Personal Quality

A non-tangible attribute or characteristic that contributes to an individual's personality or behavior.

Content Validity

The extent to which a test or instrument accurately measures or assesses the specific content it is intended to measure.

Test Convergence

The process or result of different tests or measurements yielding consistent results, often used to validate assessments in psychology and research.

Myxedema

A severe form of hypothyroidism characterized by extreme thyroid hormone deficiency, leading to symptoms such as cold intolerance, fatigue, weight gain, and skin thickening.