When Negative WOM Spreads on a Relatively Large Scale,it Can

question 46

Multiple Choice

When negative WOM spreads on a relatively large scale,it can result in _____.

• A) negative public publicity
• B) product recalls
• C) negative attribution
• D) negative disconfirmation
• E) confirmation

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Definitions:

Low Self-Monitor

An individual's tendency to not adjust their behavior according to social cues and situations, often acting consistently across different contexts.

High Self-Monitor

A personality characteristic of individuals who are highly attentive to social cues and can adjust their behaviors accordingly in different situations.

Self-Esteem

A measure of how much value people place on themselves or how they perceive their worth.

Social Self

The part of the self related to group membership.