Which of the Following Types of Switching Costs Refers to the Emotional

question 92

Multiple Choice

Which of the following types of switching costs refers to the emotional and psychological consequences of changing from one brand/retailer/service provider to another?

• A) Procedural switching cost
• B) Financial switching cost
• C) Relational switching cost
• D) Transactional switching cost
• E) Rational switching cost

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Definitions:

Socialized

The process through which individuals learn and internalize the values, beliefs, and norms of their society or social group, influencing their behavior and perceptions.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Mestiza Identity

A cultural identity that embodies the mixture or hybridization of indigenous and Spanish or European heritage, particularly within Latin American contexts.

Gloria Anzaldúa

A scholar and author known for her work in chicana cultural theory, feminist theory, and queer theory.