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A Man of Few Words,Tom Is a Typically Soft Spoken

question 17

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A man of few words,Tom is a typically soft spoken and mild-mannered guy.However,recently,when in line to book tickets for the first show of a new movie starring his favorite actors,he yelled and created a scene as the tickets got sold out before his turn at the counter.Which of the following motivations of consumer misbehavior best explains Tom's behavior?


Definitions:

Coalition Partners

Members of a temporary alliance formed between parties or organizations for achieving shared goals.

Criteria

Standards or principles used to evaluate, judge, or make decisions regarding various options or actions.

Unequal Share

A division of resources, responsibilities, or benefits where the portions are not evenly distributed among parties.

Early Prospects

Initial opportunities or possibilities that arise at the beginning of a process.

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