The President of Advanced Systems Corp

question 32

Essay

The president of Advanced Systems Corp. wants the company to have a strong organizational culture around a specific set of values. As a vice-president, you are concerned that the president may be trying to strengthen the culture too much thereby creating a corporate cult. Describe three potential problems with having an organizational culture that is too strong.

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Definitions:

Natural Resources

Raw materials that are obtained from the Earth, which can include water, minerals, forests, and fossil fuels.

Intangible Assets

Non-physical assets owned by a business that have a value, such as patents, trademarks, and intellectual property.

Nonphysical Assets

Assets that do not have a physical form, such as patents, trademarks, and goodwill.

Competitive Advantages

Unique attributes or circumstances that give a business or product superiority over its competitors.