Examlex
It is possible to agree on a common goal yet still experience conflict due to differentiation.
Promotional Mix
The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.
Personal Selling
A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Mass Media
Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.
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