Colin Cherry's Experiment in Which Participants Listen to Two Messages

question 13

Multiple Choice

Colin Cherry's experiment in which participants listen to two messages simultaneously, one in each ear, found that

• A) people can focus on one message and ignore the other one.
• B) people can focus on the message they were repeating.
• C) people take in very little information about the ignored message.
• D) all of these

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Definitions:

Net Realizable Value

The estimated selling price of goods minus the costs of their sale or disposal, used in inventory valuation and accounts receivable.

Write-Down

A reduction in the book value of an asset when its market price falls below its carrying value on the balance sheet.

Gross Profit

The difference between revenue and the cost of goods sold, representing the basic profitability of the products or services sold by a company.

Pretax Income

The income of a business before income taxes are deducted.