In Simons and Chabris's "Change Blindness" Experiment, Participants Watch a Film

question 23

Multiple Choice

In Simons and Chabris's "change blindness" experiment, participants watch a film of people playing basketball. Many participants failed to report that that a woman carrying an umbrella walked through because the

• A) woman with the umbrella was in motion, just like the players.
• B) the umbrella was the same color as the floor.
• C) participants were counting the number of ball passes.
• D) participants were not asked if they saw anything unusual.

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Definitions:

Expected Revenue

The average amount of money a company anticipates receiving over a specific period based on probable sales or services provided.

Probability

A measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Reservation Price

The maximum price a consumer is willing to pay for a good or service, beyond which they would rather do without it.

English Auction

A method of sale characterized by ascending bids, where the highest bidder wins the item at their bid price.