You Have Just Been Hired as a Brand Manager of Toothpaste

question 8

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company.Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively.These departments are not under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.Name and describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Divisions of Labour

The allocation or distribution of tasks among workers, systems, or organizations, specialized to increase efficiency and productivity.

Routine Tasks

Tasks that are performed in a predictable and standardized manner, often with repetition.

Complicated Tasks

Tasks that involve multiple steps, variables, or components, requiring significant mental effort and skill to solve.

Mutual Adjustment

A coordination mechanism where the actions of individuals or units are synchronized through informal communication and negotiation.