In an E-Mail to All Executives and Employees, the CEO

question 74

Multiple Choice

In an e-mail to all executives and employees, the CEO of a large firm announced that several executives would be reassigned to new positions, some of which were clearly demotions.The CEO stated in very convincing language his sincere regret over the need to reassign these people.Yet, several executives complained that the CEO's message lacked sincerity because the CEO did not first notify the executives more personally about their demotions.The executives' complaints reflect the idea that the CEO's message:

• A)lacked media richness.
• B)relied on jargon that the executives could not understand.
• C)was filtered through others to them.
• D)relied on a medium that communicated a contrasting message from what the CEO wrote.
• E)relied on the grapevine to notify the executives.

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Definitions:

Media Usage

The manner and extent to which individuals or organizations use various channels of communication to receive or disseminate information.

Demographics

Statistical data relating to the population and particular groups within it, often used for identifying marketing targets.

Direct Order

A method of purchasing where buyers directly contact the suppliers to place an order, eliminating intermediaries.

Prospective Buyer

An individual or business showing interest in purchasing a product or service but has yet to make a transaction.