Examlex
WesTech Components wants to hire several people for jobs requiring a high degree of creativity. Identify three individual characteristics that WesTech should consider when selecting job applicants who have a high potential for creativity.
Brand Equity
The value and strength a brand possesses that is built over time through consumer experiences, perceptions, and associations relative to competing brands.
Brand Extension
The process of broadening the use of an organization’s current brand to include new products.
Broadening Use
Expanding the scope or application of a product, service, or technology to new areas or purposes.
New Products
Items or services introduced to the market offering novel features or benefits not previously available.
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