The Shorter the Forecast Period, the More Accurately the Forecasts

question 85

True/False

The shorter the forecast period, the more accurately the forecasts tend to track what actually happens.

---

Definitions:

Density of Distribution

The measure of how extensively a product is made available to customers through the distribution channels.

Firm's Products

The goods or services offered by a business to its customers.

Intensive Distribution

A strategy employed by companies to distribute their products through as many outlets as possible to maximize product availability and consumer access.

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory, limiting competition.