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In Terms of Fisher and Ury's Approach to Negotiation, What

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In terms of Fisher and Ury's approach to negotiation, what is a BATNA and why is it important?


Definitions:

Market Analysis

The evaluation of the size, trends, and growth potential of a specific market, including identification of customer needs and competitors.

Competitive Analysis

The process of identifying key competitors and evaluating their strategies, strengths, and weaknesses to determine market position and inform business strategies.

Startup Costs

Initial expenses required to establish a new business, including legal fees, marketing, equipment, and rent.

Business Metrics

Quantitative measures used to track and assess the status or performance of various aspects of a business.

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