Which of the Following Is Not One of the Special

question 1

Multiple Choice

Which of the following is not one of the special senses?

• A)smell
• B)vision
• C)taste
• D)touch
• E)hearing

Grasp the significance of demographic shifts and their impact on marketing strategies.

Explain consumer confidence and its importance in economic conditions.

Understand the sociocultural changes affecting consumer behavior and marketing strategies.

Distinguish between different types of consumer incomes and their relevance to marketing.

---

Definitions:

Hurdle Rate

Hurdle Rate is the minimum acceptable return on investment or project that a business requires before it considers it viable or proceeds with it.

Accounting Rate of Return

The return on an investment calculated by dividing the average annual profit by the initial investment cost, typically used to assess the profitability of potential investments.

Net Cash Flow

The difference between a company's cash inflows and outflows during a specific period.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the strategy and financial performance of an organization.