Why Do Marketers in Most Industries Have Difficulty Making Estimates

question 2

Multiple Choice

Why do marketers in most industries have difficulty making estimates and predictions beyond five years?

• A) The elected members hold the office for five years which stabilizes political and legal environment only for five years.
• B) There are many uncertainties in the marketplace.
• C) The margin for error in long-term forecasting is very small.
• D) The cost involved limits predictions beyond five years.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.

Manipulated

Altered, controlled, or handled skillfully or in a clever way, often to achieve a desired outcome or effect.

Experimental Group

In an experiment, the group of participants who are exposed to the independent variable to observe its effect.

Real Cigarettes

Tobacco products that are smoked and contain nicotine, as opposed to electronic cigarettes or other nicotine delivery systems.