Availability of Goods and Services at Convenient Locations Creates

question 63

Multiple Choice

Availability of goods and services at convenient locations creates:

• A) form utility.
• B) time utility.
• C) place utility.
• D) ownership utility.

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Definitions:

Durable

Referring to items, goods, or materials that are designed to withstand wear, pressure, or damage; long-lasting.

Influences

Forces or factors that have an effect on the behavior, opinions, or development of someone or something.

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.

Phenomenon

An observable event or fact, especially one that is significant, unusual, or extraordinary.