The Application of Relationship Marketing Requires Attention to Levels of Customer

question 10

Multiple Choice

The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?

• A) Loyal supporter of the company and its goods and services.
• B) Advocate who not only buys the products but recommends them to others.
• C) Regular purchaser of the company's products.
• D) Stockholder who literally buys into the organization and its mission.

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Definitions:

Farming Business

The operation of cultivating land, raising crops, and sometimes raising livestock, for the purpose of producing food and other agricultural products for consumption and sale.

Agricultural Products

Items produced through farming and agriculture, including crops, livestock, and other raw materials such as grains, fruits, and vegetables.

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a given price in a specified period.

Quantity Supplied

The amount of a commodity that producers are willing and able to sell at a given price level in a given time period.