Match Each Definition to the Corresponding Term

question 113

Multiple Choice

Match each definition to the corresponding term.
-A musician endorses a certain automobile.This is an example of ____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

---

Definitions:

IT Platform

A combination of hardware and software resources that enables the delivery of computing services, applications, or solutions.

IT Components

The physical and virtual elements that make up the information technology infrastructure, such as hardware, software, and networks.

IT Infrastructure

The composite hardware, software, network resources, and services required for the existence, operation, and management of an enterprise's IT environment.

Drones

Unmanned aerial vehicles (UAVs) controlled remotely or autonomously, used for various purposes including reconnaissance, photography, and delivery services.