Match Each Definition to the Corresponding Term

question 10

Multiple Choice

Match each definition to the corresponding term.
-The use of online social media as a communications channel for marketing messages is known as _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Substitute Goods

Products or services that can replace each other in use or consumption, offering consumers choices when making purchase decisions.

Chocolate-Covered Peanuts

A snack item consisting of peanuts coated in chocolate.

Cross-Price Elasticity

A measure of how the quantity demanded of one good responds to a price change in another good.

Electricity

A form of energy resulting from the existence of charged particles such as electrons or protons, used as a power source.