Match Each Definition to the Corresponding Term

question 143

Multiple Choice

Match each definition to the corresponding term.
-"Word-of-mouth" advertising that has grown in effectiveness with the advent of the Internet is called _____.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Channel Intermediaries

Firms or individuals such as wholesalers, agents, and retailers who serve as a link between manufacturers and consumers in the distribution process.

Customer Service

A support that companies provide to their customers before, during, and after purchasing and using goods or services, aimed at enhancing customer satisfaction.

Transactional Functions

Essential activities involved in the buying, selling, or exchanging of goods and services, including tasks such as order processing, billing, and payment handling.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption.