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Define Lifetime Value of a Customer

question 8

Essay

Define lifetime value of a customer.How has Apple Computer,with the development of the iPod product line and iTunes software,gained a competitive advantage over competitors such as Napster? Will Apple experience a higher or lower lifetime value of a customer and why?


Definitions:

Multisystemic Therapy

A form of intensive family- and community-based treatment that addresses the complex determinants of serious antisocial behavior in juveniles, focusing on their natural environments.

Recurrently Suicidal Youth

Refers to young individuals who experience repeated suicidal thoughts or behaviors over a period.

Mandated

Required or ordered by a legal or authoritative body to be done or adhered to.

Multisystemic Therapy

A form of intensive family- and community-based treatment focusing on the various systems affecting troubled youth, such as family, peers, school, and neighborhood.

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