Describe the Process of Relationship Building in Marketing

question 150

Essay

Describe the process of relationship building in marketing.

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Definitions:

Selective Perception

The process by which individuals perceive what they want in media messages while ignoring opposing viewpoints.

Self-Fulfilling Prophecy

A phenomenon where an individual's or group's expectation of an outcome causes the outcome to occur, reinforcing the original expectation.

Negative Results

Outcomes that are detrimental, opposite of intended, or do not meet the expected or desired objectives.

Positive Results

Beneficial outcomes or achievements that stem from specific actions, measures, or experiments.