Match Each Definition to the Corresponding Term

question 210

Multiple Choice

Match each definition to the corresponding term.
-_____ identifies five competitive forces that influence planning strategies.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Reinforcing Position

Strengthening or supporting an already established opinion, argument, or stance to make it more convincing or acceptable.

Emotional Appeal

A rhetorical strategy that uses emotions to persuade or influence an audience's attitudes, beliefs, or actions.

Potential Objections

Anticipated arguments or concerns that could be raised against a proposal, idea, or product.

Attention Getting Device

A technique used to capture the audience's interest at the beginning of a speech or presentation.