Define Ethics and Social Responsibility

question 125

Essay

Define ethics and social responsibility.Why are these two concepts important for marketers? Give an example of each behavior.

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Definitions:

Irrational Decisions

Choices that are not based on logic or reasoning, often influenced by emotions or incorrect perceptions.

Functional Fixedness

A cognitive bias that limits a person's ability to use an object only in the way it is traditionally used, hindering creative problem-solving.

Mental Sets

A tendency to approach situations or problems in a particular way, often based on past experiences or learned procedures.

Problem Solving

The process of identifying a problem, generating possible solutions, and selecting the best course of action among them.