Match Each Definition to the Corresponding Term

question 209

Multiple Choice

Match each definition to the corresponding term.
-The process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives is known as _____.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Infant Mortality Rate

The number of babies under age 1 who die per 1,000 live births in a given year.

Live Births

The births of babies who show any sign of life, such as breathing, heartbeat, or movement, regardless of gestational age.

Expenditure

The act of spending or using money for goods, services, or other purposes.

Child Care

This refers to the care and supervision of a child or multiple children, typically from infancy through age 13, by a person other than the child's parents.