In Terms of the BCG Matrix, Which of the Following

question 59

Multiple Choice

In terms of the BCG Matrix, which of the following SBUs are characterized by earning only low market shares in low-growth markets?

• A) Stars
• B) Question marks
• C) Dogs
• D) Cash cows

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Definitions:

Owner's Equity

The total value remaining in a business after all liabilities are subtracted from assets; also known as shareholders' equity.

Owner's Equity

The residual interest in the assets of the entity after deducting liabilities, representing the owner's claim against the company's assets.

Additional Investments

Funds injected into a business by its owners or shareholders to provide additional capital for operations or expansion.

Purchases Of Merchandise

Transactions involving the acquisition of goods for resale in the ordinary course of business, typically in a retail or wholesale setting.