Match Each Definition to the Corresponding Term

question 12

Multiple Choice

Match each definition to the corresponding term.
-_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Prefix

A word, letter, or number placed before another to alter its meaning or create a new term.

Re-

A prefix meaning again or back, used to indicate repetition or reversal.

Prefix

A collection of characters placed before a word to alter its definition, like 'un-' in 'unhappy'.

Ad-

A prefix meaning toward or in the direction of, often used in medical terms.