MATCH -A(n)_____ Is the Primary Decision Maker Who Runs a Firm's

question 17

Multiple Choice

MATCH
-A(n) _____ is the primary decision maker who runs a firm's social media program.

• A)influencers
• B)social networking sites
• C)social media monitoring
• D)app
• E)online forum
• F)demographics
• G)social media tool
• H)return on investment
• I)microblog
• J)social media marketing
• K)social media
• L)transparency
• M)social media marketing plan
• N)bookmarking site
• O)social media strategist
• P)social media analytics
• Q)social media platform
• R)content marketing
• S)social news site
• T)QR codes

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Definitions:

Total Number

The aggregate count or sum of a particular set of items.

Social Media Marketing Plan

A strategic outline businesses use to promote their products or services on social media platforms, aiming to increase brand awareness and engagement.

Captive Audience

An audience that is not free to avoid a message, often used in advertising contexts where consumers cannot easily disregard the advertisement.

Online Friends

Individuals with whom one maintains a friendship over the internet, often through social media platforms, without necessarily having met in person.