The Marketing Team at Neptune Networks Has Recently Rolled Out

question 121

Multiple Choice

The marketing team at Neptune Networks has recently rolled out its social media marketing plan,and is trying to measure the impact of its campaign by tracking the social media platforms that were used for the purpose.The marketing team is using a few entry-level tools to track the blogs,the online communities,and also the firm's Facebook and Twitter accounts.This process of tracking and evaluating a firm's SMM initiatives is known as _____.

• A) content marketing
• B) social media monitoring
• C) digital marketing
• D) search marketing

---

Definitions:

Operational Execution

The ability of an organization to effectively implement plans and strategies to achieve desired outcomes.

Sales Response Function

A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.

Marketing ROI

The application of modern measurement technologies to understand, quantify, and optimize marketing spending.

Market Share Profitability

The correlation between a company's share of the total market sales and its profitability, often used as a measure of business success.